Our Story

Built on Bubbles & Big Dreams.

Soapy Sheep started with one simple idea: car washing should be fast, friendly, and genuinely good for your vehicle — and for the planet. We're still chasing that idea every single day.

Soapy Sheep mascot with clean car
How It Started

A Better Kind of Car Wash

Marcus Webb spent years watching car washes scratch paint, waste water, and treat customers like a number. In 2018, he opened Soapy Sheep with a different philosophy: treat every car like it's your own, and treat every customer like a neighbor.

The name? His daughter's idea. She said the foam looked like a fluffy sheep, and it stuck. So did the spirit behind it — something warm, a little playful, and genuinely good at what it does.

Today, Soapy Sheep serves thousands of drivers in Farmington, MI, with a Flock Club membership program that's become the go-to choice for drivers who want a clean car without the hassle.

2018

Year Founded

10K+

Flock Club Members

Farmington

Michigan

85%

Water Reclaimed Per Wash

What We Stand For

Our Values

These aren't just words on a wall. They're the reason we show up every day.

We Care About Your Car

Soft-touch technology and pH-balanced soaps mean zero scratches and zero damage — every single wash.

Eco-Friendly by Design

Our reclaimed water system recycles up to 85% of every wash. Clean cars shouldn't cost the planet.

Obsessed with Clean

We don't settle for "good enough." Every wash goes through a multi-stage process to deliver a showroom shine.

Transparent Pricing

No hidden fees, no upsells at the booth. The price you see is the price you pay — always.

Community First

We're a local business that gives back. From school fundraisers to charity wash days, we're proud to serve our neighbors.

Relentlessly Improving

We invest in the latest equipment and training so every visit is better than the last.

Our Journey

From One Bay to Many

2018

Soapy Sheep opens its first location with 3 employees and a big dream.

2019

The Flock Club membership program launches — 500 members in the first month.

2021

Fleet Flock program introduced, serving 20+ local businesses from day one.

2023

Eco-certified water reclamation system installed — now recycling up to 85% of every wash.

2025

Surpassed 10,000 active Flock Club members and counting.

2026

Continuing to grow — with the same friendly, soft-touch service we started with.

Meet the Team

The People Behind the Bubbles

A small, passionate team committed to making every wash — and every interaction — genuinely great.

Marcus Webb

Founder & CEO

Marcus started Soapy Sheep after years in the auto industry, convinced there had to be a better — and friendlier — way to run a car wash. He still greets customers at the booth on weekends.

Priya Nair

Director of Operations

Priya keeps every location running like clockwork. Her background in hospitality means she brings a customer-first mindset to every process, from equipment maintenance to staff training.

Jordan Ellis

Head of Customer Experience

Jordan is the reason our members keep coming back. He leads the Flock Club program and makes sure every customer interaction feels personal, fast, and genuinely helpful.

Come See What the Flock Is About

Stop in for a wash, join the Flock Club, or just say hi. We'd love to meet you.